Since the viral marketing get up worked for Cloverfield, the J.J. Abrams gang have concocted a few radio spots to promote “Fringe”.

They even have a “Fringe” blog to keep track of all this viral nonsense before the September premiere. Boy, I really hope this show airs long enough to reveal this mysterious “pattern” they’re going on about.

Pacey muses on the “pattern”.

Source: Pop Candy