Since the viral marketing get up worked for Cloverfield, the J.J. Abrams gang have concocted a few radio spots to promote “Fringe”.

They even have a “Fringe” blog to keep track of all this viral nonsense before the September premiere. Boy, I really hope this show airs long enough to reveal this mysterious “pattern” they’re going on about.

Pacey muses on the “pattern”.

Source: Pop Candy

JJ Abrams new show, “Fringe”, officially got picked up by Fox this week.

It stars Joshua Jackson (”Dawson’s Creek”), Anna Torv, and Lance Reddick (”The Wire” and “Lost”) as they investigate an unusual Boston plane crash. It’s supposed to “thrill, terrify and explore the blurring line between science fiction and reality”.

I dunno, that sounds supspiciously too good to be true since I’ll watch just about anything with a “Wire” cast member or involves science fiction. Still, I wholeheartedly agree with /Film who says it totally looks like an “X-Files” rip-off.

I wonder if Chris Carter agrees? I bet he doesn’t really care and he’d probably just tell Abrams to watch his back since Fox cancels everything (i.e. “Harsh Realm”).

Find more photos at /Film